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Our Story

Background

ANI Jewels is a swedish jewelry company co-founded by Bianca Ingrosso and Lovisa Worge in 2022. Through their interest for fashion and jewelry, they discovered a lack for jewelry pieces with high craftsmanship and attention to detail, made in qualitative materials, combined with an accessible price tag.

At ANI Jewels, we are dedicated to creating jewelry pieces in high-quality materials such as 925 sterling silver and 100% recycled brass, plated with 18K and 14K gold. Our design philosophy is rooted in classic luxury combined with a contemporary, effortless look.

With ANI, we want to offer unique jewelry that carries meaning and can be worn on any occasion – beautiful, affordable, and made to be loved.

How we work

At ANI Jewels, we take pride in offering jewelry that combines quality, sustainability, and accessibility. Our pieces are crafted with care and made from carefully selected materials to ensure they are not only beautiful but also durable over time. The majority of our collection is made from 925 sterling silver, often plated with 18K gold. Silver is a precious metal with resale value and can be recycled endlessly, making it both an environmentally friendly and sustainable choice.

For larger pieces, we use gold- and silver-plated 100% recycled brass. This allows us to create detailed designs at a more accessible price point, without compromising on quality or aesthetics. We believe it is important to offer jewelry for every occasion and style, while actively working to keep our prices accessible to a wide audience.

We see jewelry as more than just accessories – they are symbols of love, memories, and personal meaning.

At ANI, we value long-term relationships with our customers. Our goal is not only to deliver a product but also to create a positive experience and the feeling of having found something truly special. Through our focus on qualitative materials, recyclable packaging, and affordable prices, we strive to be a meaningful part of our customers’ lives and to create memories that last a lifetime.

Discover our collections

Necklaces

Earrings